1. Sustainable materials

It refers to materials such as organic and recycled materials that do not use pesticides, chemicals, and endocrine disruptors during production and that take into consideration the natural environment and the health of the producer, and that use less water, energy, CO2, and fossil fuels. In addition, we have established standards to ensure that materials are recyclable and biodegradable when discarded.

2. Information transparency

We have established standards to determine where and by whom the product was made and how it was made.
The first level is the country of raw material production, the production location of the product, and whether the producer is known. The second level is the production location of the raw material, and whether the producer is known. , the level is set depending on whether or not CO2 is known.

3. Founder, designer's vision

We have established criteria such as what kind of future you want to create when you started the brand, what kind of issues you are working on, your passion for clothes, and your humanity.

4. Design

Designs that are too ethical, too conscious of the creator, or designs that are too simple and environment-first. We have set standards such as whether it is

5. Respect for creators

We have standards to ensure the health and human rights of the farmers and craftsmen who produce the raw materials, as well as the workers in the processing and sewing factories, and to work with love and respect.

6. Efforts to reduce the use of energy, CO2 and resources

We judge whether efforts are being made to reduce the amount of energy, CO2, and resources used in the processes of production, processing, inventory management, transportation, and packaging.